Fragrance Story
Aroma from The Wisdom of Thai Traditional Medicine
" PHICHIT "
The PHICHIT fragrance was created to honor and express gratitude for the royal benevolence of Queen Sirikit, who bestowed the Bunnak tree as the auspicious tree of Phichit Province. The province also recognizes the sacred lotus as its provincial flower. Both plants are listed in the traditional Thai herbal formulations Benjakesorn, Sattakakesorn, and Navakesorn, representing the profound wisdom of traditional Thai medicine.
Historically, these aromatic cooling flowers were dried and ground into powder—used individually according to the prescribed formulation or combined with other herbs to enhance their therapeutic effects. They were known for alleviating subtle wind disorders, easing dizziness, refreshing the mind, and supporting restful sleep.
However, YUVANICH by THIANG THAM O-SOD recognized that drying and grinding these valuable flowers would diminish their intrinsic value and unique fragrance. The brand therefore modernized the traditional formula by blending essential oils and botanical extracts derived from these herbs with other complementary essential oils—ten in total—resulting in the creation of PHICHIT, a uniquely fragrant herbal air-refreshing spray. This approach preserves the authenticity of the floral aroma and the identity of traditional Thai formulations, retelling their story in a contemporary context aligned with today’s growing interest in Lifestyle Medicine.
This is a reinterpretation of Thai herbal knowledge for the modern era—offering not just fragrance, but an experience that comforts the mind, promotes relaxation, and enhances the quality of sleep night after night.
" ARTEMIS "
This fragrance is crafted from jasmine, a flower referenced in the traditional Thai formulations Benjakesorn, Sattakakesorn, and Navakesorn, reflecting the profound wisdom of traditional Thai medicine.
Historically, these aromatic cooling flowers were dried and ground into fine powder, used individually according to each formulation or blended with other herbs to enhance their therapeutic effects. They were known for their properties in relieving subtle wind disorders, easing dizziness, refreshing the mind, and supporting restful sleep.
However, the entrepreneur recognized that drying these flowers would diminish their value and distinctive fragrance. Therefore, the formula was innovatively adapted by blending jasmine essential oil with nine additional essential oils—ten in total—to create ARTEMIS, a uniquely characterful herbal air-refreshing spray. This modern interpretation preserves the authentic floral aroma and the identity of traditional Thai formulations, retelling their story in a contemporary context aligned with today’s rising interest in Lifestyle Medicine.
" RHEA "
This fragrance is crafted from Sarapee flowers, the provincial flower of Phayao Province, and Pikun flowers, the provincial flower of Kamphaeng Phet Province. Both flowers are also referenced in the traditional Thai formulations Benjakesorn, Sattakakesorn, and Navakesorn, reflecting the deep wisdom of traditional Thai medicine.
Historically, these aromatic cooling flowers were dried and ground into fine powder, used individually according to the specific formula or blended with other herbs outside the original composition to enhance therapeutic effects. They were known for their properties in relieving subtle wind disorders, alleviating dizziness, refreshing the mind, and supporting restful sleep.
However, the entrepreneur recognized that drying these flowers would diminish their value and unique fragrance. Therefore, the formula was modernized by blending Sarapee and Pikun essential oils with eight additional essential oils—ten in total—to create RHEA, a distinct herbal air-refreshing spray. This approach preserves the true aromatic identity of the flowers and the essence of traditional Thai formulations, retelling their story in a contemporary context aligned with today’s growing interest in Lifestyle Medicine.
“Reimagining the essence of Benjakesorn
through the art of fragrance layering.”
Conveying the story of the Benjakesorn formulation through three signature scents:
PHICHIT Bunnak flower & sacred lotus pollen
RHEA Sarapee flower & Pikun flower
ARTEMIS Jasmine flower
All five flowers featured in these scents are part of the traditional Benjakesorn formulation, representing the deep wisdom of traditional Thai medicine. They possess calming properties and help promote better sleep quality. When layered together, they create a contemporary interpretation of Thai fragrance—known as the “Benjakesorn Accord.”
PHICHIT Aromatic Candle
A candle that harmoniously blends the richness of the rice fields and the abundance of the forests of Phichit Province.
Made from natural ingredients
Helps moisturize
the skin
gentle aroma from
rice bran wax
Helps promote
emotional balance
A fresh and uplifting fragrance
Helps promote
relaxation
Because rice carries a naturally fragrant aroma—a scent considered “the most fragrant” The scent of rice considered “The dharma's fragrant”
Royal Speech of King Bhumibol Adulyadej
The Father of Thai Rice Research and Development
Phichit Province is an agriculturally rich province and ranks as the fifth-largest producer of rice in Thailand. With its fertile soil, abundant water sources, and favorable climate, the province yields high-quality rice.
To elevate the value of Phichit’s renowned rice, jasmine rice bran wax—derived from the rice bran oil refining process and naturally rich in gamma-oryzanol with a soft, delicate aroma—has been crafted into premium products that highlight the unique identity and worth of Phichit’s rice.
Gamma Oryzanol — a key compound
found in rice bran wax, offers the following benefits:
Emotional Well-being & Sleep:
Enhances endorphin release and promotes restful sleep.
Stress Reduction:
Stimulates growth hormone production and helps relieve stress and anxiety.
Skin Protection:
Protects skin cells from damage caused by sun exposure.
Anti-Aging:
Contains antioxidants that help slow cellular degeneration and support anti-aging effects.
